Research: measuring and improving

Flycatcher covers a broad field of research, from communication surveys to satisfaction studies. Surveys can be carried out among any imaginable target group, including consumers, employees, students, visitors, citizens, customers or patients.

For every research question, we want to find the best possible solution, so that you receive the information that helps you take the next step: we help you by asking! Flycatcher works nationally and internationally, for governments, businesses, health care institutions, charities, and more.

Research methods

By listening carefully, asking critical questions and thinking along with you, we advance your case together. Your question determines our method, not the other way around. You may approach us with any questions, we're not easily surprised.

To monitor trends and to measure changes over time, we often apply online surveys. This method is also ideal for ad hoc research, when quick results are required. Other methods are possible too, such as written or telephone surveys, customer panels and communities, qualitative methods, such as interviews and focus groups, or social media research. If necessary, we can take all practical matters out of your hands.

Organisations that truly want to advance, use management by work engagement!

An inspired and involved workforce is indispensable for any organisation: without this, no acceptable services or products, let alone innovations. Our validated research not only provides insight in any bottlenecks and threats, but also shows what goes well and where there are opportunities for improvement.

The research consists of energy sources, stressors and outcome measures, and contains the main components connected to work engagement and their impact on satisfaction and dedication. The survey measures elements such as workload, communication, leadership, challenges, and autonomy. This can easily be extended with additional modules, such as employment conditions, undesirable behaviour, emotional stress, productivity, absenteeism, or employability (WAI). Because no two organisations are the same, our research is always made to measure, meeting specific wishes and requirements.

Our research provides concrete, clear and practical management information that you may employ immediately.

Scientific basis and practical orientation

Flycatcher has converted the latest scientific knowledge into a solid research model. The related questionnaire has been validated extensively: it measures what it is supposed to measure. Up-to-date, national benchmarks are available for most sectors.

The research also fits perfectly into the approach of organisational development based on the INK/EFQM management model. This is guaranteed by the aspects focussed upon, the coherence shown, and the PDCA approach.

Our approach is practical and transparent. The questionnaire is compact and covers a number of basic themes. It is modular and can be extended with topics that are relevant for the organisation, such as undesirable behaviour. All this is done with a validated set of questions.


Reporting is done in clear formats that can be used for further communication within the organisation. The report shows concrete priorities for improvements for all items. Users may zoom in on each theme to view interrelated connections.

An innovative online interactive dashboard makes research results directly accessible for daily management within the organisation. Feedback of the results can be done at department, unit, or team level. It is also possible to show results at an individual level, enabling employees to compare themselves with the rest of the organisation. This individual feedback stimulates employees to take action and also gives them a clear role, which is important because in changing organisations individuals want, should and must be able to take responsibility.

Follow-up process

The results from the surveys constitute the starting point for improvements. Organisations can often initiate this process themselves with their own HRM professionals and staff, but Flycatcher can also provide support. For follow-up processes, we work together -among others - with management consultants from Loyalis Kennis en Consult. Organisations with insurance policies with Loyalis, are eligible for attractive discounts. To measure the effects of improvement actions, it is recommended to repeat the survey regularly.

Are you ready to go and want to know more about our approach? Then contact us today to hear how Flycatcher may help your organisation.

Other types of research

We offer the best solution for every research question. Research is always tailor-made work, matching your specific question. Flycatcher provides not only employee surveys, but also customer surveys, municipal surveys, communication research, effect measurements, brand and image surveys, needs analyses, PR research, and social science research.

Customer satisfaction surveys (CSS)

Customer surveys or customer satisfaction surveys provide the insight that you need to retain your existing customers and recruit new ones. Properly conducted surveys show what existing and potential customers really value and find important. By repeating the surveys regularly, you can see whether you are on the right track or whether you need to adapt your strategy.

Your staff's behaviour has an unmistakable effect on the customer experience. Dedicated and inspired employees show this to the public, which in turn has a positive effect on how others experience and value your products or services. It is therefore highly recommended to repeat surveys among your staff regularly.

Municipality surveys

The Dutch Quality Institute for municipalities (called VNG Realisatie) offers a platform for Dutch municipalities that enables them to compare and improve their performance. Municipalities have an elaborate set of tasks and cover a broad spectrum of responsibilities. It is therefore logical that municipalities wonder whether their services are adequate or whether improvements should be made. VNG Realisatie helps municipalities in this process. On the website, Dutch municipalities are able to compare themselves with other municipalities using various data (CBS, KLPD, citizen surveys, business polls etc.). This way, municipalities not only discover what (further) improvements they can make, but also which other municipality may help them.

We have been selected by VNG Realisatie as one of the suppliers of citizen and business surveys for municipalities. See also (only in Dutch).

Communication research

Research on communication includes all research carried out when designing, developing and evaluating communication materials. It may help determine which message is most successful and how the target audience can best be reached. The tone, information, channel, appearance and message must all be exactly right. Good research provides insight in these matters and gives you, as sender, the opportunity to distinguish yourself.

We use our unique annotation tool to pretest statements. For marketing and advertising agencies, we use the Quicker, the reliable alternative for Quick&Dirty research: a maximum of 5 questions among our certified consumer panel.

Image/branding research

Image is the result of impressions, experiences, knowledge, expectations and feelings, factors that you cannot always influence directly. The image that the outside world has, may differ considerably from the image that you have in mind or want to portray.

This type of research gives you insight into the strengths and weaknesses of your image and highlights any differences between the desired image and the actual image. You are also able to determine whether the image that your employees communicate, corresponds with the desired image. Research gives you concrete handles to deal with any discrepancies and to ensure that you are perceived as you wish to be perceived.

Panel research

We are very proud of our Flycatcher panel, the most reliable panel in the Netherlands. It was one of the first panels in the Netherlands to be ISO-certified. This quality standard is important, as it guarantees a well-maintained and managed panel that yields reliable results.
The Flycatcher panel can be used for nationally representative surveys as well as for research among subgroups. For international research, we work together with reliable foreign research partners united in ESOMAR. All data is treated with the greatest possible care and discretion; everything remains within the Flycatcher walls and data never ends up on servers belonging to foreign parties.

We manage and maintain customer panels for various businesses, educational institutions, housing corporations, municipalities and hospitals. All online panels are used exclusively for research, not for any other purposes, such as sales or direct marketing.

Social scientific research

Flycatcher started in 2000 as a spin-off from Maastricht University. We regularly work together with researchers from universities and research institutes both in the Netherlands and abroad, supporting them with their research.

Flycatcher is a practice-oriented research agency, not a scientific institute. But all our researchers have a solid academic background. Their knowledge and insight into research designs and analysis techniques make them capable sparring partners at the right level.

By letting us implement the survey or parts of it, you are able to concentrate fully on its content.

> Read more about our Academic Support Centre.